Posts Tagged ‘building trust with your customers’
Think about it. The phrase says it all . . . “C-O-L-D Call.” Why would anyone want to make one – or receive one? After all, according to Mirriam Webster.com, the definition of “cold’ is: lack of the warmth of normal human emotion, friendliness, or compassion – detached, indifferent, impersonal
and lastly. . .
giving the appearance of being dead
I don’t think any of us will win friends and influence people (let alone get a new customer) using the ”cold call” approach!
I have a better idea. Why not make a “WARM Call”. For example, after a customer buys a product or receives a service from your organization or company, why not give them a call and see how they’re doing? or if you can help them in any way? That’s impressive! And, then they’ll tell all their friends to buy from you – because you really care about your customers.
Voila! FREE Advertising at it’s best! And no more chilly phone calls!
I just read an interesting factoid – Did you know that 68% of customers who discontinue relations with a company do so due to poor customer service? It is the number one reason for customers to defect from a business. Everyone has experienced poor customer service at some point and it is infuriating and frustrating, prompting some to sever ties with a company even if they have had a long-standing relationship and been previously satisfied.
I like to restate the above in terms of dollars lost – 11% of business is lost due to unhappy customers. Get out the calculator – What does that 11% mean to you? Go on . . . do the math. Scary, isn’t it. So, whether it’s 68% of your customers who leave due to poor customer service or 11% of your business lost due to unhappy customers, those are some serious numbers. And, the great part is, you can take some action NOW, and it doesn’t cost you anything. Learn how to win back an unhappy customer or just keep your customers buying again and again. Let the word of mouth engine rev. It’s FREE advertising, right? And who doesn’t like FREE? Just go to
for the 11%solution!