Think about it. The phrase says it all . . . “C-O-L-D Call.” Why would anyone want to make one – or receive one? After all, according to Mirriam Webster.com, the definition of “cold’ is: lack of the warmth of normal human emotion, friendliness, or compassion – detached, indifferent, impersonal
and lastly. . .
giving the appearance of being dead
I don’t think any of us will win friends and influence people (let alone get a new customer) using the ”cold call” approach!
I have a better idea. Why not make a “WARM Call”. For example, after a customer buys a product or receives a service from your organization or company, why not give them a call and see how they’re doing? or if you can help them in any way? That’s impressive! And, then they’ll tell all their friends to buy from you – because you really care about your customers.
Voila! FREE Advertising at it’s best! And no more chilly phone calls!